The Wine Lifestyle and Social Media
Wine and Social Media
If you spend time researching wine varietals, reading about wine travels or simply investigating reviews on local wine bars, you will inevitably discover the massive communications media used today in discussing the wine lifestyle. Twitter, Facebook, Blogs and videos. It is everywhere you look and has been increasing in popularity daily.
This may be why, according to a new study from the research company Lift9, 700,000 people watch wine-related videos each month. There are over 7,000 wine tweets per day, and over 1,300 bloggers focusing on wine. And the wine experience has become mobile, with more than 300 iPhone apps.
Below are data collected by Lift9 involving the top clicks in social media and how each tool is used;
Most-watched Wine Videos
Perhaps unsurprisingly, the most-watched online videos are not educational, but entertainment-oriented.
Top Wine Blogs (measured by frequency in audience interaction over the previous 3 months)
Top Wine Tweeters (measured by number of followers)
In the 140-character world of Twitter, what brings in the followers is equal parts relevance and entertainment. The top Tweeters also are the ones who also take time to respond to followers.
Top Facebook Fan Pages (measured by number of fans/friends)
Note that all three are wineries, not wine critics or personalities. “Engagement” is what differentiates these three from the rest. There’s a lot of activity, both from the vineyard and the fans, talking about their experience, sharing it. There’s images, videos, even events for customers and fans, giving them a reason to return and participate.
1. Barefoot Wine & Bubbly
2. Due vigne di familia
3. Bounty Hunter Rare Wine & Provisions
Most-searched Wine Terms
Screening out the most obvious terms (“wine,” “alcohol,” etc.), the wine terms most often searched on the Internet are:
2. Red wine
7. White wine
And. . . Social Media at Big Fat Wine
Here at BigFatWine we’ve fully embraced social media in its myriad forms. We have been blogging; sharing videos, discussion topics and event notifications are posed regularly on our official facebook page. We’re getting bigger and fatter every day so come join the fun.
Whatever your preferred social media platform, we are actively promoting the wine lifestyle!